Basics : part 9: Retailers dirty little secrets.

Retailers (stores) have studied our shopping habits.   They have used what they found to their benefit to get us to spend more.   Knowing their dirty little secrets will enable you to not fall into their traps.
We have all heard the trick of to gong to the store hungry.   Not going with children or mates that would be likely to sneer garbage into the cart is a help also.

1. It is no accident that there are drinks and chips and fancy crackers and bakery items when you first walk into a store.  The object is to tempt you and get you to start putting things into the cart.   
2. It is also no accident that carts are getting bigger and bigger..  It is a natural tendency to fill your basket.   
3. 1/2 the average grocery cart is made up of drinks and junk food.   Avoiding that statistic will save you a lot of money.   Set a separate budget for drinks and junk food.  When you see a separate ticket for them, you will spend less.  Considering that pop and chips are bad for a diet and your health, its a good thing. 
4. Not all the items on an end cap is a special buy.   Know your prices 
5. Have a good idea of what you are going to the store for.   Idly throwing things in the cart will bump up your bill. I don't have  a list, but I have a clear idea of the things I need.   Leaving it open to dairy, veggies and fruit, and our rotation protein is enough.  Also, I only buy things that are a good buy.   If it isn’t close to my target price, we don't buy it.   My short inventory of perishable list on our meal plan form tells me what we have to purchase.
6. Manufacturers pay a slotting fee to the stores.   Basically they rent the desirable shelf space—the eye level ones.   Looking up and down will help you find the cheapest prices.
7. The store brand is usually cheaper than the name brand.   Often times, it is the same product.   Those stores don't have factories.   They buy the merchandise and have the factories put a store label on them. 
8. The music playing is to keep you in the store.  The longer you spend in a store, the more you are going to buy. Get in and get out.  
9. The buy 10 , save 5 type sales are to get you to buy in bulk.  Often times there are a lot of junk food on their mix an match list.   Avoid the junk.   If there are shelf stable things that are at a RBP, try to find a coupon to go with them.   You can clean up if you study the list a bit.   Sometimes its just a “ We’ll pass event.”  If you can use a buy 10, save 5 type sale, coupons, and a basket coupon at the same time, you can clean up.  
10. Many times 10 for 10 type verb-age doesn’t mean you have to buy 10. 
11. Do the math.   Pricing smaller packages can be a bargain ....or NOT.   Check the package size.  Some of that small package cheese is 6 or 8 dollars a pound.   Buying a five pound bag at costco or on sale with coupons or not is usually a better buy.   Grated cheese freezes well.   
12. Small packets of microwave oatmeal are not a bargain.   Even at a dollar, they are 10 cents a packet.   It takes four packets to equal 1 serving of bulk oatmeal.   A serving of bulk oatmeal is .08 an takes no more time.   Use a larger bowl than necessary.   Put 1 cup water, 1/ 2 cup oatmeal, and cook it for 1.5 minutes.   We like some cinnamon sugar and a banana or some raisins.  
13. Retailers sell convenience at a high price.  Many things can be efficiently replicated with little hand on time and a whole lot less money.   Rotisserie chicken can cost 5.50 a lb for the meat you are going to eat.   A recent article states there are nasty preservatives in the as well.   Check out “easiest chicken ever” on the blog.   Especially if you just want cooked chicken for soup or a casserole or burrito.