Thursday, September 3, 2015

Retailers dirty little secrets.

If You know their tricks, you can  beat them at their own game.   I used to work for a non profit that helped small companies to bring their food products to market.    It is really tough for small companies to get onto larger stores.    Shelf space is at a premium.  

  1. Manufacturers pay slotting fees ( basically rent ) for shelf space.   The eye level shelves are most desireable and command the highest "rent ".  It's not too far of a stretch to expect that they are going to factor  their rent into the price of their product.   Save:  look up and down.   
  2. Most of a grocery stores profit lies in impulse buys.   Write  yourself a list of sale items and stick to it unless something shouts I really can use that and the price is right.   You don't really NEED M and Ms-- that hamburger that is priced at two dollars a pound because tomorrow is the pull date, however, can be a bargain to be wreckened with.   Take it home and cook and freeze immediately.
  3. It is No accident that the toys are on the same isle as the sugar coated cereal or the candy and gum are near the checkouts.    First of all, avoid taking children to the store with you.   Some husbands can be just as bad.LOL. Leave the kids home if you can possibly find a way.   You will be less distracted and can make better decisions.   Try swapping babysitting with a friend or neighbor.    Leave them with dad or grandma....
  4. It is also no accident that some retailers change their stores around what seems like weekly.   Costco is notorious for that.   The longer you spending a store, the more money you are going to spend.   The bigger the cart, the more money you are likely  to spend.   If you have to look for something, you are likely to go down every isle.   Costco does not mark their isles.  
  5. When walking around the store, the  outside perimeter of the store has most of the dire necessities : dairy, bakery, produce, and meat departments.    The inside isles have sundry items and canned, boxed goods.    Don't go down a isle unless  there is something you need down it.   
  6. Don't touch anything unless you are going to buy it,   Statistics show of you touch it, you are probably going to buy it.  
  7. Retailers use, music, lighting, and smells to draw you in and keep you there .   They have studied shopping trends.  Focus on your list.   
  8. Pricing is another way to disarm you.   Just because something is 10/10 doesn't mean you have to buy ten.   Some smaller packages of cheese are price low until you do the math,   And find out they have exorbitant prices.   It helps to learn basic figures in your head .  If something's 3/2 it is .67 each.   3/5 is 1.67 each.   There are 16 ounces in a pound, but a cup of grated cheese is four ounces.    Go figure.    
  9. Ten dollar off fifty dollars. Those coupons are meant to get you in the store.   The more you spend over the fifty dollars, the less percentage you are getting off your purchase.   If the products are 125 percent of retail, you haven't saved a thing.   Do the math, and plan your trip.  If you have coupons, factor them on and try to stay as close to the fifty dollars ( or whatever the amount is ) I shop with a plan and my husband adds our purchases with a calculator from the dollar store.    
  10. Buy six save three.   Do the math.  check the bottom line,  if all the products on  their list are highly processed junk food, it's not a bargain at any price.  It all boils down to the first basic tool you need to do groceries on the cheap!    
KNOW YOUR PRICES.   Every item in that store has a RBP.   You can really score if you know what that RBP is and use coupons or rebates to get prices as low as possible.  Remember, the store doesn't care if you use coupons. They get reimbursed for the coupon and are paid a fee for processing them.   

I do these off the top of my head.   There are more articles on the subject on earlier posts.   

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