Saturday, March 5, 2016

5 ways retailers get you to spend more at the grocery store.

 It's no secret that retailers have spent a lot of time and research to get you to spend more money at the grocery store.  To be forewarned is to be forearmed.

1) they place a really good buy on something really desirable by the entrance to the store.   The plan is to get you into the mindset of putting things in your oversized cart.    Of
If its empty, you have to fill it up, right.  

2)  I just ate a dinasour!   All those taste tests are placed around the store to divert your attention train of thought  and make you want to buy more.   

3) 70 percent of a stores profit is made from impulse buys.   Stick to a list.    If you don't have a specific list, stick to a meat, produce, and staples you need to replace list.   Some stores have no 
Store flyers, so you are flying solo.

So called loss leaders and coupons that at for dollars off a specific total amount purchased  are a way to get you into the store.   They are hoping that you will impulse buy, especially if you have "free money,". Many times the regular things we normally buy every week are at FBP.     Beware.    Buy specials that you need or will need in the near future and stop buying when your total reaches the xx. Dollars.   Figure the percentage of the "free money" and calculate on your head or with a calculator of an ite, is a good RBP.    The more you go over the limit, the less percentage you are going to get off.   

4) just because something is on an end cap doesn't mean that it's a bargain and signs at eye level can be .for the thing on the bottom of the display.  .  Read carefully.   

5) manufacturers  pay slotting fees for the best shelf space.   The expensive stuff is at eye level.   Look up and down for the good buys.  Many times the store brand is just as good and a whole lot less-- sometimes better.    Winco canned beans have beans, water, amd salt in them.   Other higher priced beans have chemicals in them.   Always rinse beans and discard the liquid.    

To reduce distraction 
1) go by yourself .

2) eat before you go.  But, not so much that everything doesn't appeal to you.

3) stick to a list

4) group your list by department so you don't backtrack.    The longer you spend in a store, the more money you will spend.   Get in and get out.

5) if an isle doesn't have anything you need don't  go there.  If you don't have a baby or a pet, why go down that isle?  You are wasting time,   Avoiding the candy and bakery departments won't tempt you.  

6) if you have a husband that hates to shop, but has to go with you, send him on a hunt.   It's in his instincts and you are able to concentrate.   Have a specific coupon, he can find it.  





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